Today was the day Cristina was on tap to teach marketing principles using the IMED materials. She went through the various "P's" of marketing... Product, Price, Place, Packaging, Promotion. These concepts are so profound in American culture that a 5th grader can explain them, perhaps too profound. In a post-Communist culture, the students find these VERY difficult to grasp. Cristina did a fabulous job teaching American marketing concepts to a culture that hardly understands competition, let alone a "Prospecting Based, Marketing Enhanced, Value Driven Sales Plan."
As I sat in the back of the room, I thought about the little 3 year old girl named Tsvedi (sorta pronounced Sweaty) running into the class room, chatting with her dad who is a missionary and an aspiring honey grower. Tsvedi is cute with blonde hair and blue eyes, she is direct and very forward with people; much like another blonde haired blue eyed little girl was some 25 years ago.
Tsvedi’s dad, Vasil, is growing honey in the hills of Bulgaria in an effort to support his family while he tries to reach a culture plagued with complacency and hopelessness that 50 years of Communism would undoubtedly produce and increase this country’s desire for God. He is at this conference to learn how to build his business and as he sat with us after class discussing his branding I saw a deep desire in him to succeed and excel. This is a desire I see in many aspiring entrepreneurs is a GOOD desire from God, however, it is a desire that can easily become entangled by a love for the money success in business can bring.
As I see this country crawl out of years of Communism. I wonder how this country will grow and be shaped by capitalism, consumerism, business and the Internet? I wonder what the next 25 years of capitalism will do to shape the way this little girl thinks? How it will shape the way her dad thinks? What I wonder most is - will this country become complacent in its desire for God clouded by capitalism, consumerism, business and the Internet?
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